I’m a Boston native who built the foundation of my career in Los Angeles and New York before returning to my roots. The people I’ve met along the way and the cultures of each city have shaped who I am, what I value, and how I work.
I’m a Boston native who built the foundation of my career in Los Angeles and New York before returning to my roots. The people I’ve met along the way and culture of each city have shaped who I am, what I value, and how I work. I currently reside in Brookline, MA with my husband Sam, who has been by my side throughout the journey.
I started my career as an Office Production Assistant on Disney shows "Pair of Kings" and "Dog with a Blog," and the Nick pilot, "Instant Mom." I learned how professional productions operate and built lasting friendships with the crews.
Serving as an executive assistant, I managed a roster of top YouTube stars, including the first ever to hit a million subscribers, Lucas Cruikshank. In that role, I experienced brand partnerships from their point of view. This perspective stuck with me as I eventually shifted towards sales & brand partnerships.
Informed by brand objectives, I developed comprehensive content strategies for clients that wanted to build a presence on YouTube and collaborate with influencers. I also ideated and sold creative campaigns, and assisted with a proprietary research project.
I worked with a team to develop proposals in response to briefs from both existing and potential brand partners. I generated creative influencer integration solutions for a variety of online platforms.
I learned what it was like to be on the receiving end of inquiries and proposals from content and influencer companies. It became clear that I was uniquely positioned to help set brand marketers up for success in this young industry.
I guide clients through development and optimization of creator-led initiatives and provide strategic recommendations for partners or individuals as needed for execution.
I started my career as an Office Production Assistant at Disney. I learned about how professional productions operate and built lasting friendships with my fellow crewmates.
Serving as an executive assistant, I managed a roster of top YouTube stars. Through doing so, I experienced brand partnerships from their point of view. This perspective stuck with me as I eventually shifted towards sales & brand partnerships.
In this role, I married brand messaging with YouTuber content to create comprehensive content strategies. I learned about brand objectives and making recommendations for how influencers could provide solutions.
I worked with a team to develop proposals in response to briefs from both existing and potential brand partners. I generated creative influencer integration solutions for a variety of online platforms.
At Digitas, I learned what it was like to be on the receiving end of inquiries, and proposals from content & influencer companies. It became clear to me that I was uniquely positioned to help set brand marketers up for success in this young industry.
I now help clients navigate the influencer industry by providing education and access to my wide network of relationships. My projects vary from designing influencer strategies, sourcing talent, full campaign management, and assistance with RFP negotiations.
