Projects
see my Work
In partnership with an up and coming live video production team, I identified and secured hosts for premium live video content. On behalf of tequila brand Cincoro, I sourced foodie and spirits aficionado Eddie Zamora and for the skincare brand Murad, I sourced YouTube star and lifestyle influencer Jess Lizama.
I assisted the Force of Nature Marketing Manager with developing their 2021 influencer strategy. This included helping them develop a brief, influencer best practices when it comes to negotiating, and identifying mission-aligned creators to help get the word out about their product.
Imperfect Foods wanted to produce commercial spots that featured authentic testimonials and a “shot-at-home” production style. I was tasked with casting a diverse group of talent to self-produce and appear in video content to be edited by the brand for TV & social spots.
I secured a local floral designer to increase in-store traffic for the annual Jacobson holiday sale. Together we executed a program that combined live video content with a Boston meet and greet. The program generated over 25,000 organic video views, 25 meet and greet attendees, and a 20% sales increase over the prior year.
I facilitated a partnership between LoveHandle and MS Activist Jenna Green. Jenna designed phone grips to help keep people who suffer from chronic illness from dropping their phones. This campaign generated great awareness, and a portion of proceeds was donated to the National Multiple Sclerosis Society.
Help build a new platform that merges the world of science and storytelling. As Creator Partnerships Lead, sourced a diverse group of creators to collaborate with a team of top scientists to learn about the roots of stress and anxiety, then share their own authentic stories.
I identified and secured two talent to participate in and promote an Instagram Live event in partnership with Ovia Health. The influencers introduced new targeted audiences to Ovia, increasing past live viewership by nearly 50% and generating over 200 new followers on the brand's Instagram.
Activated TikTok creators in NYC to attend Sofar Sounds shows and document their experiences.
Identified YouTube creators with dogs and properties that would be a good fit for SpotOn GPS Fence, the world's most innovative dog fence. Hired 3 creators to train their dogs to use the product and share their experience in a YouTube video.
To elevate awareness around Well Told’s line of custom campus designs, I activated four influencers on Instagram to post in-feed and story content. In addition to generating giveaway submissions, Well Told earned hundreds of new Instagram followers and saw a significant bump in sales of the promoted line.
Sourced a variety of lifestyle content for new sustainable shoe brand, Zherys, for use on social, website, and other digital marketing. Once they had a solid foundation on social, we followed up with a campaign to elevate awareness around their summer styles.
In partnership with an up and coming live video production team, I identified and secured hosts for premium live video content. On behalf of tequila brand Cincoro, I sourced foodie and spirits aficionado Eddie Zamora and for the skincare brand Murad, I sourced YouTube star and lifestyle influencer Jess Lizama.
I assisted the Force of Nature Marketing Manager with developing their 2021 influencer strategy. This included helping them develop a brief, influencer best practices when it comes to negotiating, and identifying mission-aligned creators to help get the word out about their product.
Imperfect Foods wanted to produce commercial spots that featured authentic testimonials and a “shot-at-home” production style. I was tasked with casting a diverse group of talent to self-produce and appear in video content to be edited by the brand for TV & social spots.
I secured a local floral designer to increase in-store traffic for the annual Jacobson holiday sale. Together we executed a program that combined live video content with a Boston meet and greet. The program generated over 25,000 organic video views, 25 meet and greet attendees, and a 20% sales increase over the prior year.
I facilitated a partnership between LoveHandle and MS Activist Jenna Green. Jenna designed phone grips to help keep people who suffer from chronic illness from dropping their phones. This campaign generated great awareness, and a portion of proceeds was donated to the National Multiple Sclerosis Society.
Help build a new platform that merges the world of science and storytelling. As Creator Partnerships Lead, sourced a diverse group of creators to collaborate with a team of top scientists to learn about the roots of stress and anxiety, then share their own authentic stories.
I identified and secured two talent to participate in and promote an Instagram Live event in partnership with Ovia Health. The influencers introduced new targeted audiences to Ovia, increasing past live viewership by nearly 50% and generating over 200 new followers on the brand's Instagram.
Activated TikTok creators in NYC to attend Sofar Sounds shows and document their experiences.
Identified YouTube creators with dogs and properties that would be a good fit for SpotOn GPS Fence, the world's most innovative dog fence. Hired 3 creators to train their dogs to use the product and share their experience in a YouTube video.
To elevate awareness around Well Told’s line of custom campus designs, I activated four influencers on Instagram to post in-feed and story content. In addition to generating giveaway submissions, Well Told earned hundreds of new Instagram followers and saw a significant bump in sales of the promoted line.
Sourced a variety of lifestyle content for new sustainable shoe brand, Zherys, for use on social, website, and other digital marketing. Once they had a solid foundation on social, we followed up with a campaign to elevate awareness around their summer styles.
In 2015, I produced the short film, Aftermath, which was a modern day re-imagination of the story of Abraham sacrificing Isaac.
In 2014, I produced the short documentary, “DnDnG,” about a group of young boys who find out what happens when they welcome girls into their weekly DnD game. The video encouraged discussion around de-gendering certain hobbies and activities.
I co-created a mockumentary-style sitcom about six students living together in a co-ed suite. We produced, wrote, and directed six 20 minute episodes and a reunion special. We created the show in 2010 and students continue to produce episodes with new casts and crew each year.
In 2015, I produced the short film, Aftermath, which was a modern day re-imagination of the story of Abraham sacrificing Isaac.
In 2014, I produced the short documentary, “DnDnG,” about a group of young boys who find out what happens when they welcome girls into their weekly DnD game. The video encouraged discussion around de-gendering certain hobbies and activities.
I co-created a mockumentary-style sitcom about six students living together in a co-ed suite. We produced, wrote, and directed six 20 minute episodes and a reunion special. We created the show in 2010 and students continue to produce episodes with new casts and crew each year.
