Influencer Marketing
see my Process
I begin each project by collaborating with the client to set a realistic and measurable goal for the project. Whether it's reach, content creation, or sales, it's essential for everyone to be on the same page from day one.
I recommend a tactical approach and generate a brief. Within each strategy, we'll identify which platforms to utilize, which types of influencers to hire, key messaging for the campaign, and timing.
I tap into a variety of tools to develop a talent list for the campaign using criteria set by the client, such as location, audience demographics, affinities, quality of content, and beyond.
When handling outreach and negotiations with creators, my goal is to find individuals who are most passionate about the opportunity. I present recommendations and cost to my client, and then we finalize who to hire for the campaign.
I share the program overview with our creators to ensure they are aligned on timelines, creative, brand messaging, CTAs, and tactical requirements. During this stage, my role with clients is to amplify influencer initiatives rather than control them. Often, clients handle campaign execution directly, but I'm happy to support however is needed.
Once content is live, I track and record results through 24 hours, 7 days, and 30 days. From there, I generate a wrap deck with a campaign summary and key learnings.
I begin each project by collaborating with you to set a realistic and measurable goal for your campaign. Whether it's reach, content creation, or sales, we'll create the right campaign to reach your goals.
I recommend a tactical approach and generate a brief. Our strategy will include identifying which platforms to utilize, which types of influencers to hire, key messaging for the campaign, and timing.
I use a variety of tools to develop a talent list for the campaign using criteria set by the client, such as location, audience demographics, affinities, quality of content, and beyond.
I handle outreach and negotiations with creators. My goal is to find people who are passionate about the partnership opportunity. I present recommendations and cost to clients and we finalize who to hire for the campaign.
I share the program overview with our creators to ensure they are aligned on timelines, creative, brand messaging, CTAs, and tactical requirements. My role with clients is to amplify their influencer initiatives rather than control them.
Once content is live, I track and record results through 24 hours, 7 days, and 30 days. From there, I generate a wrap deck with a campaign summary and key learnings.
My mission is to fill the gaps in my clients' influencer initiatives, empowering them to maximize value from every partnership. When you work with me, I customize the approach to fit your unique needs.
Influencers come in many forms, from a close friend IRL to a celebrity. When I talk about “influencers,” I’m referring to native digital content creators who have built and regularly engage with a loyal following online.
The right time for an influencer campaign is when a clear message needs to be conveyed to a well-defined audience. Niche, specific messaging tends to drive the most effective and trackable results. Some examples include: supporting a product launch, sharing a story, explaining how your product or service works, or promoting a sale.
Creativity, reach, and expertise. According to a 2019 eMarketer Report, 80% of marketers say that influencers have made marketing messages more relatable, and 79% of marketers agree that influencers have increased consumer engagement.
