Video Production
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Whether you’re developing a short, branded video or a full-length feature film, the first step is to establish the story. I can help you develop a creative approach that will not only speak to, but provide value to your audience.
I'll guide you through the most effective way to produce and distribute your project. I'll help you select from a range of commercial and freelance production teams, or connect you to the right production & publisher partner.
If your project has the budget to feature an influencer or celebrity, I’ll present a robust list to choose from. For more info, check out my Influencer Marketing offerings.
Whether you’re developing a short, branded video or a full-length feature film, the first step is to establish the story. We'll develop a creative approach that will not only speak to, but provide value to your audience.
I’ll help you navigate the most effective way to produce and distribute your project. I’ll help you select from a range of commercial and freelance production teams, and connect you to the right publishing partner.
If your project has the budget to feature an influencer or celebrity, I’ll pull you a robust list to choose from. For more info, check out my Influencer Marketing offerings.
One of the most important part of working with content creators is understanding their craft. Prior to my work in marketing, I co-created, wrote, produced, and directed a comedy television series for my college and produced two short films (DnDnG and Aftermath).
Video content is no longer just important - it’s essential. Within the digital marketing ecosystem, video is key for catching a consumer’s attention and engaging them upon arriving on a brand’s social account or website. In fact, a recent Hubspot Study found that 97% of marketers say video has helped users gain a better understanding of their products and services, and 85% of consumers want to see more video content from brands.
Video is currently more affordable than ever. Of course, there are endless factors and considerations, but for something simple as a starting point - there are high quality solutions available for as low as $1500.
When producing video content, you want to make sure it delivers value to your target audience. On your website, it’s okay for the focus of the video to be on your brand or product. When you share video content on social media or YouTube, you’ll see much better results if the videos provide value themselves, rather than just serving as a “commercial.” For example, if you are selling a cooking appliance such as a blender, don’t just show off the blender’s features. Make and share a few recipes using the blender. If you’re promoting an efficiency tool such as a CRM or organizational software, don’t just demonstrate how to use it. Consider interviewing real professionals and inviting them to share their story of what they do and how the tool supports them.
