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Influencers come in many forms, from a close friend IRL to a celebrity. When I talk about “influencers,” I’m referring to native digital content creators who have built and regularly engage with a loyal following online.
The right time for an influencer campaign is when a clear message needs to be conveyed to a well-defined audience. Niche, specific messaging tends to drive the most effective and trackable results. Some examples include: supporting a product launch, sharing a story, explaining how your product or service works, or promoting a sale.
Creativity, reach, and expertise. According to a 2019 eMarketer Report, 80% of marketers say that influencers have made marketing messages more relatable, and 79% of marketers agree that influencers have increased consumer engagement.
In addition to content on third party channels, it is beneficial for brands to own their story through video content. In fact, a recent Hubspot Study found that 97% of marketers say video has helped users gain a better understanding of their products and services, and 85% of consumers want to see more video content from brands.
Influencers come in many forms, from a close friend IRL to a celebrity. When I talk about “influencers,” I’m referring to native digital content creators who have built and regularly engage with a loyal following online.
The right time for an influencer campaign is when a clear message needs to be conveyed to a well-defined audience. Niche, specific messaging tends to drive the most effective and trackable results. Some examples include: supporting a product launch, sharing a story, explaining how your product or service works, or promoting a sale.
Creativity, reach, and expertise. According to a 2019 eMarketer Report, 80% of marketers say that influencers have made marketing messages more relatable, and 79% of marketers agree that influencers have increased consumer engagement.
Video content is no longer just important - it’s essential. Within the digital marketing ecosystem, video is key for catching a consumer’s attention and engaging them upon arriving on a brand’s social account or website. In fact, a recent Hubspot Study found that 97% of marketers say video has helped users gain a better understanding of their products and services, and 85% of consumers want to see more video content from brands.
Video is currently more affordable than ever. Of course, there are endless factors and considerations, but for something simple as a starting point - there are high quality solutions available for as low as $1500.
When producing video content, you want to make sure it delivers value to your target audience. On your website, it’s okay for the focus of the video to be on your brand or product. When you share video content on social media or YouTube, you’ll see much better results if the videos provide value themselves, rather than just serving as a “commercial.” For example, if you are selling a cooking appliance such as a blender, don’t just show off the blender’s features. Make and share a few recipes using the blender. If you’re promoting an efficiency tool such as a CRM or organizational software, don’t just demonstrate how to use it. Consider interviewing real professionals and inviting them to share their story of what they do and how the tool supports them.
Influencers come in many forms, from a close friend IRL to a celebrity. When I talk about “influencers,” I’m referring to native digital content creators who have built and regularly engage with a loyal following online.
The right time for an influencer campaign is when a clear message needs to be conveyed to a well-defined audience. Niche, specific messaging tends to drive the most effective and trackable results. Some examples include: supporting a product launch, sharing a story, explaining how your product or service works, or promoting a sale.
Creativity, reach, and expertise. According to a 2019 eMarketer Report, 80% of marketers say that influencers have made marketing messages more relatable, and 79% of marketers agree that influencers have increased consumer engagement.
Video content is no longer just important - it’s essential. Within the digital marketing ecosystem, video is key for catching a consumer’s attention and engaging them upon arriving on a brand’s social account or website. In fact, a recent Hubspot Study found that 97% of marketers say video has helped users gain a better understanding of their products and services, and 85% of consumers want to see more video content from brands.
Video is currently more affordable than ever. Of course, there are endless factors and considerations, but for something simple as a starting point - there are high quality solutions available for as low as $1500.
When producing video content, you want to make sure it delivers value to your target audience. On your website, it’s okay for the focus of the video to be on your brand or product. When you share video content on social media or YouTube, you’ll see much better results if the videos provide value themselves, rather than just serving as a “commercial.” For example, if you are selling a cooking appliance such as a blender, don’t just show off the blender’s features. Make and share a few recipes using the blender. If you’re promoting an efficiency tool such as a CRM or organizational software, don’t just demonstrate how to use it. Consider interviewing real professionals and inviting them to share their story of what they do and how the tool supports them.
